At Ethical Apothecary founders Mel and Sam have created an edit of affordable, eco-friendly British beauty and wellness products. Their mission? To “change the beauty industry for the better by shopping more ethically and sustainably.” We couldn’t agree more.
Seekology’s founder, Rebecca, is passionate about championing independent beauty and wellbeing brands. “I’m a lifelong shopping obsessive – I seek out unique brands and products wherever I go – and I firmly believe there’s a way to rejuvenate the high street by focusing on inspiration, education and discovery.”