Our guiding principles
It’s no longer enough to ‘just’ deliver a great product. As a responsible, engaged business, our ambition is to be sustainable, whether that’s in the way we source ingredients, the multi-functional products we develop or in the way we work hard to minimise waste.
As a young brand, we aim to be innovative in all that we do. We’re always looking to evolve our packaging and we take customer feedback incredibly seriously.
Honesty, authenticity, integrity and transparency: we don’t just value them, we insist on them. We know where we can do better (we’re working to source recyclable pumps, for example). By the end of 2022 we shall be entirely palm-oil free and 100% of our packaging will be compostable, reusable or recyclable.
As a small, relatively new brand, we don’t have big marketing budgets to play with. No billboards or TV adverts for us, no collabs with A list influencers. But that’s OK. By connecting with our customers we get to know what works and what doesn’t and, crucially, build relationships. We’re cruelty-free and 100% vegetarian, with a growing vegan range. We know our customers want more, though: in response to overwhelming customer demand, we’re working to make our range 100% vegan in the near future. Good business? Probably. But, more importantly, it’s the right thing to do.
Ethical consumerism. Sounds a bit dry, right? But it’s what you’re doing when you choose to buy a product like our coffee cup body scrubs: a skincare product with fully reusable packaging - a hot drinks cup. And with a discount each time you use the cup in coffee shops up and down the country, what’s not to like?